We’re all familiar with the animated classics that fill our television screens but how can this fun and creative process benefit our businesses? There are many reasons why you should incorporate animation into your marketing plan, some of which we will explore in this blog offering, and we have helped countless clients use the latest techniques to make animation a useful and powerful promotional tool.
With over 40 years of combined experience, Taylor McKenzie have created numerous online video campaigns incorporating motion graphics, character animation and CGI, often with live action integration.
Here we reveal the reasons why you should consider an animated video…
An animation that educates your audience about your product, service or wider brand has proved to be a valuable tool for boosting sales. According to a recent survey by the Internet Retailer, up to 85% of people are more likely to purchase after watching an informative and interactive video.
Research has also shown that the addition of an animated video on a company website leads people to stay on site for two minutes longer compared with a website that doesn’t use multimedia. People can be intrigued by an animation unfolding on the screen and a well designed infographic can give so much more impact to those figures and stats!
As well as boosting traffic, incorporating an animated video into your website or social channels is also a great way to boost search engine optimisation. As well as attracting more links from other sites, the search engines actually favour sites that have user-friendly features such as videos, whilst keywords can be added to the description to make your video and the brand behind it even more findable and sharable.
Going viral is considered the Holy Grail of online marketing, and whilst there is no formula for viral marketing success, putting a creative video out there is a great place to get started. Our team of animated film makers work with you to develop a concept that works for your company and its audience, whilst adding a creative twist that has the potential to hit the viral high notes.
According to survey by Marketing Experiments, 68% of internet users that watch an online video will pass it onto a friend, meaning your company’s reach can spread further than ever!
Wanna get inspired… take a look at our CGI reel.