While creating a short film is often all about thinking outside of the box, ensuring your creative ideas, story board and script suits your commercial objectives is still important. The best films use discreet advertising to provide a mesmerising insight without shouting about the brand itself, but how can you strike the right balance?
Being clear about the vision at the heart of your company and your aims regarding the making and release of your film is the trick. By also doing your research about what your target audience wants and needs from your video, you can create a successful short film without falling into the direct advertising trap.
When it comes to short film making, the subject of your film shouldn’t be about the destination, it should be about the journey. But remember – unlike a feature length film, a short film doesn’t give you the time to explore subplots, secondary characters and montages.
Make sure your short film covers just one journey, and stick with just one or two main characters to ensure this journey and every emotion along the way doesn’t become diluted.
As well as taking the time to develop a worthy storyline, you must also create memorable characters that your audience will connect with. Short films don’t provide a lot of time for your audience to fall for your characters, however, it can be done by demonstrating the personalities and quirks that your audience will love.
The finish of your video will certainly count and by investing in professional post-production you can create the Hollywood edit that your video and your audience deserve. Using the latest video equipment, our in-house team can present an inspiring end product that really works.
From motion graphics and CGI animation to infographics and visual effects, take a look at our latest Video projects.