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Many people are aware that wild animals across the globe are threatened by extinction. However, few know that intensive farming, fuelled by consumer demand for cheap meat, is one of the biggest drivers of species extinction and biodiversity loss on the planet.

On 22nd May 2017, CIWF launched their #StopTheMachine campaign at the Natural History Museum. We created a striking exhibition stand which will tour around the UK and Europe over the next 12 months. The stand is a 'Big Red Box' which opens to reveal the devastating truth behind intensive animal farming.

And what about that life-size paper jaguar? He is the work of the amazing Wolfram of www.paperwolf.de.

The campaign launch was attended by celebrities, journalists and NGOs. Keynote speakers included award-winning wildlife expert Simon King OBE, leading British environmentalist Tony Juniper, conservationist Stanley Johnson and the naturalist and great-great grandson of Charles Darwin, Chris Darwin.

See more pictures of the exhibition and watch the launch film (produced by Andrew Davies / CampaignFilm.com)

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