When marketing your products or services on the net, companies nowadays are quick to realise that not just content is king. In fact, multimedia rules the roost in today’s society and what better way to give your audience what they want than with an online video campaign.
Unbeknown to many there is a science to launching an online video campaign and many points must be considered to deliver a creative and engaging offering to the masses. As leading online video makers, the TMCK team are particularly well versed in creating triumph after triumph, here we share the secrets behind the online video campaign so you can get one step closer to fulfilling your own multimedia objectives.
Before work can begin on your online video campaign, our team of online video makers work hard to get to know your brand and your audience. Without the necessary insight, online videos, no matter how brilliantly produced, can fall on deaf ears if they are not created with your audience and brand in mind.
Through this knowledge a brand strategy can be devised, with a plan to work towards your individual long and short-term aims.
Many companies may think that a great idea is all that is needed to create a successful video campaign but without the right development, the best idea can become a flop. Use the analysis from your initial stages to give you the means to develop the idea into a story that your audience can connect with. Next concentrate on pre-production processes such as script, scheduling and scouting to plan your project to the very last detail before a camera is even picked up!
In addition to making sure your brand and audience are centre stage throughout the idea development, pre-production, production and post-production phases, utilising a social media strategy to propel your finished product further is a must. Your release strategy could make or break the success of your wider campaign but with the right use, social media can provide a direct route to the audiences you are looking to influence.
Measuring the outcome of your campaign is vital and a great way to do this is by using call to actions.
This simple yet provoking message at the end of your video is a direct invitation to your audience to take the next step. If your online video campaign has pressed the right buttons, your “call now”, “sign the petition now” or “get in touch” should result in an immediate response which you can track and use as a performance indicator to get a better understanding of what works and what doesn’t work. You can link Call to Action buttons in your video directly to a webpage using YouTube annotations.
An online video campaign isn’t about creating and putting a video out there and hoping for the best, how this project is received could influence subsequent campaigns positively. Track the success of your project to ensure your goals have been achieved and if they haven’t, ask yourself why.
Measuring metrics and analysing these results will provide the answer to this question so you can plan your next campaign more accurately.
Give us a call on 0845 145 0045 if you would like to have a chat about your project. Alternatively take a look at some of our online video campaigns if you need a little inspiration.