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Animal Aid

Campaign Video

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Taylor McKenzie were asked by Animal Aid to design and produce a short film – Where Does My Milk Come From? – which looks at the life of the British dairy cow. It traces the history of modern dairy farming, looks at milk-related health issues and sets out a range of dairy-free alternatives.

The film was produced with a limited budget using a mix of animation, historical and modern footage, and stills.

PRODUCTION NOTES

We shot the outdoor footage on a Canon 7D on the Sussex hills. A mixture of rotoscoping and Photoshop paint effects was used to create the crayon look. The book was created in CG, with video and illustration being ‘projected’ onto the virtual pages.

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