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BBC World Service

Teaching English (the fun way)

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BBC World Service wanted to create a suite of printed teaching materials for isolated self-study learners of English. The materials needed to be culturally appropriate for learners across sub-Saharan Africa and China.

Taylor McKenzie created a sub-brand ‘English Club’ which featured a ‘star’ character who could be dressed in various guises suggesting the theme of the publication. The English Club quarterly magazine ran for three years and included exercises, games, quizzes and fun facts. The number of downloads for each magazine reached 500,000.

“Taylor McKenzie were a pleasure to work with. They consistently delivered on time and to budget and were competitively priced. At the same time they brought something fresh to the project that we could not have generated internally.”

TIM MOOCK, PUBLICATIONS EDITOR, BBC WORLD SERVICE

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