Cable management flooring system, Cableflor, wanted a video to showcase the unique advantages of their system over their competitors, while also demonstrating how to lay the floor. In other words, a Promotional / Explainer Video.
It can be challenging to get both of these messages across in one video, and within a two week turnaround! We created an animated CG floor, then added an assembly guide, colours, finishes and accessories, all set against a cool drum track.
Watching product videos often makes consumers more confident about their purchasing decisions, which translates to higher satisfaction and fewer returns as they are more likely to make the right choice.
Retailers who use video have seen 40% increase in sales.