Working with charities of all sizes, Taylor McKenzie aim to produce films that people don’t switch away from easily. We motivate change. We galvanise communities to stand up for what’s right. We make people laugh. We make people cry.
Campaign video for Meat-Free Monday for Animal Aid
Fundraising video for Leonard Cheshire Disability
The case for veganism for The Vegan Society
Promoting the sales ban on EU cosmetics testing for Four Paws
Fundraising TV Ads for RNIB and Friends of the Earth
Online, the role of video is becoming increasingly clear. Charities are realising that video has a key role to play in their content marketing strategy. It can capture the user’s attention and deliver a campaign or fundraising message in a memorable and meaningful way. And everyone’s doing it! According to YouTube, 300 hours of video content are uploaded to YouTube every minute, and 8 billion videos are viewed on Facebook every day.
But what about video distribution? There’s no point creating a fantastic fundraising video if no one sees it. The primary placement of videos is on your website, but what about YouTube, Facebook, Instagram. We can help you upload your video to the right places.
Animation brings concepts and ideas to life. It can simplify a complex process. It can be insightful and appeal to all. And, usefully, animated characters are fictional: they don’t have a real age, nationality, race or beliefs.
But, possibly most importantly, animation unleashes creativity and boosts shareability.
Here at Taylor McKenzie, we deliver an all-encompassing motion graphics and animation service including infographics and character animation. Our animated TV ads for Friends of the Earth and RNIB have been hugely successful in terms of ROI, with production costs no more than regular video. So, you could have your own animated character to spread your message.
Please get in touch if you’d like to know more, or want to discuss an idea! We offer a 15% discount to charities and a free initial consultation.
Take a look at our Charity Videos and Animations.