Many shoppers don’t realise the true cost of cut-price chicken – for animals and for people. Too many birds, not enough room.
90% of all farmed animals in Europe are chickens raised for meat. That’s over 10 billion chickens every year. The truth is, nearly all of these chickens are made to grow unnaturally fast and kept in overcrowded, dimly lit and dirty factory farmed conditions.
Compassion in World Farming believes there is a better way. We worked closed with the charity to produce an introductory film for their Happy Chickens campaign, creating an animated chicken who guides you through the problems and solutions, with the help of Jamie Oliver!