Compassion in World Farming campaign peacefully to end all cruel factory farming practices.
Taylor McKenzie were asked to redesign CIWF’s logo to modernise the visual identity of the organisation. The new ident achieves a delicate balance between creating something fresh whilst retaining the gravitas of this long-standing charity and the trust of policy makers, supporters, farmers and the food industry.
Practically, the ident needed to be designed to allow clear, recognisable international usage (and to be unambiguous in the many countries in which they operate). Our identity guidelines allow plenty of variety but ensure a strong, consistent look and feel.