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Four Paws

Campaign Video

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In 2012 animal welfare charity Four Paws launched a Europe-wide campaign calling on governments to defend the 2013 sales ban of animal-tested cosmetics.

To support the campaign, we designed and produced a dramatic campaign film, produced entirely in-house using CGI, and translated into several European languages.

And as of 11 March 2013, the import and sale of animal-tested cosmetic products and ingredients within the EU was finally banned, with no exceptions.

PRODUCTION NOTES

CG animation created in Softimage using Face Robot – Softimage’s built in face animation system.

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