This richly produced motion graphics film declares that it is time for individuals to take personal responsibility for helping to save the world and, towards that end, people should adopt at least one meat-free day a week.
We designed and produced this short film entirely in-house, and translated it into several European languages.
With CG created in Softimage and composited in After Effects, the biggest challenge with this project was the number of assets and the timing of their appearance. Keeping a unified look to the styling and motion across the duration of the film was crucial to delivering a clear, branded message in a complicated world.
“We have commissioned work a number of times from Taylor McKenzie and have always been impressed and gratified by their creative and original approach, and the wide range of skills they bring to each project.”
ANDREW TYLER, DIRECTOR, ANIMAL AID