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RNIB

TV Ad

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Taylor McKenzie worked alongside DTV Group to create a series of very successful animated TV ads for RNIB'’s weekly lottery over a three year period. The lottery has grown phenomenally over these years, from approximately 1,000 players in 2011, to over 71,000 players in 2017, raising £11million for RNIB!

Mr Pound is our central character: the style is Saturday night TV. 

Trying to guess the voiceover artist? It's Alistair McGowan.

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