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Save the Children

Born to Run Identity

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Born to Run is a key strand of Save the Children’s No Child Born to Die campaign. The main objective of the campaign is income generation and engagement with a new generation of supporters – fundraisers, donors, campaigners and volunteers.

Our task was to create the brand for this major fundraising initiative, as well as assist with the key messaging. The main audience was perceived to be women aged 30-50.

The message: Running has never felt better. Join the movement. The aim: to launch a Born to Run class in every village, town and community across the UK.

As well as the ident, we designed and produced a leader’s guide, posters, t-shirts and running vests.

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