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Stop Animal Testing

Campaign / Merchandise

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Cruelty Free International (formally BUAV) have been campaigning for the abolition of vivisection for over one hundred years using a wide range of peaceful but hard-hitting methods.

Taylor McKenzie worked for the charity for many years, designing campaign idents, printed materials and merchandise, including this powerful Stop Animal Testing campaign which we applied across their merchandise.

We created three animal characters – a rabbit, monkey and rat – standing up for their rights and aims to engage with the pre-teen and youth markets. The merchandise included T-shirts, mugs, pens, stickers, hats and bags.

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