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StopTheMachine

Campaign Ident and Exhibition

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There’s a faceless, heartless, relentless machine out there, sucking the life out of our forests and oceans. It’s so powerful, the animals don’t stand a chance. 

All around the world, endangered species are under threat of extinction as their habitats are destroyed to grow crops. And vast quantities of these crops are being fed to factory farmed animals. We worked with DTV to help Compassion in World Farming launch a major global campaign to stop the factory farming machine in its tracks, before it is too late.

We created a strong identity - StopTheMachine - with iconic graphics showing elephants, jaguars and penguins being sucked out of their natural environment into the heartless, relentless 'Machine'. We also designed and built an exhibition stand - a vast red box which opens to reveal the horror inside.

The exhibition was launched at the Natural History Museum and will tour around the UK and Europe throughout 2017. Launch film produced by Andrew Davies / CampaignFilm.com

Watch the Campaign Video

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