All around the world, endangered species are under threat of extinction as their habitats are destroyed to grow crops. And vast quantities of these crops are being fed to factory farmed animals. Compassion in World Farming asked us to help launch a major global campaign to stop the factory farming machine in its tracks, before it is too late.
We created a strong identity - StopTheMachine - with iconic graphics showing elephants, jaguars and penguins being sucked out of their natural environment into the heartless, relentless 'Machine'. We also designed and built an exhibition stand - a vast red box which opens to reveal the horror inside.
The exhibition was launched at the Natural History Museum and will tour around the UK and Europe throughout 2017.